Valentine’s Roses: Meanings, Colors & History

When it comes to Valentine’s Day flowers, nothing speaks the language of love quite like roses. For centuries, rose bouquets have been used to express romance, devotion, admiration, and even mystery. But not all roses say the same thing—each color carries its own meaning and history, making your choice even more personal.

Whether you’re gifting a classic dozen red roses or something a little unexpected, here’s a deeper look at rose colors, what they symbolize, and how they became Valentine’s icons.

Red Roses: True Love & Passion ❤️

Meaning: Deep love, romance, desire
History: Red roses are the undisputed stars of Valentine’s Day—and for good reason. In Greek and Roman mythology, red roses were associated with Aphrodite and Venus, the goddesses of love. During the Victorian era, when emotions were often expressed through flowers rather than words, red roses became the ultimate declaration of romantic love.

Perfect for: Long-term partners, spouses, and bold love statements
Florist tip: A dozen red roses remains the most timeless Valentine’s bouquet for a reason.

Pink Roses: Admiration & Sweet Romance 💕

Meaning: Gratitude, elegance, affection
History: Pink roses have long symbolized gentler emotions than red—think admiration, appreciation, and early romance. Historically, they were associated with grace and femininity and were often used to express affection without the intensity of passion.

Perfect for: New relationships, thoughtful Valentine gestures, or romantic friends
Florist tip: Light pink feels soft and romantic; hot pink makes a playful, modern statement.

White Roses: Purity & New Beginnings 🤍

Meaning: Innocence, loyalty, everlasting love
History: White roses date back to ancient ceremonies and later became symbols of purity and commitment. While commonly associated with weddings, they also represent honest love and meaningful connections.

Perfect for: Elegant bouquets, meaningful relationships, or minimalist Valentine styles
Florist tip: White roses pair beautifully with greenery or soft blush tones for a refined look.

Yellow Roses: Friendship & Joy 💛

Meaning: Happiness, warmth, friendship
History: Once linked to jealousy in Victorian times, yellow roses have evolved into symbols of joy and positivity. Today, they’re associated with sunshine, cheer, and strong friendships.

Perfect for: Galentine’s Day, friends, or someone who brightens your life
Florist tip: Yellow roses are great for Valentine’s gifts that celebrate love beyond romance.

Orange Roses: Desire & Enthusiasm 🧡

Meaning: Energy, fascination, passion
History: Orange roses are a relatively modern creation, blending red’s passion with yellow’s warmth. They symbolize excitement and attraction—perfect for bold personalities.

Perfect for: Someone you’re crazy about or a relationship full of spark
Florist tip: Orange roses stand out beautifully in mixed Valentine’s bouquets.

Lavender & Purple Roses: Enchantment & Love at First Sight 💜

Meaning: Mystery, enchantment, admiration
History: Lavender roses were often associated with royalty and fantasy. Over time, they became linked to love at first sight and magical connections.

Perfect for: Romantic dreamers and unforgettable first Valentines
Florist tip: These roses feel unique and luxurious—ideal for customers who want something different.

Mixed Rose Bouquets: A Story in Every Stem 🌹

A mixed rose bouquet lets you tell a fuller story—combining passion, admiration, friendship, and devotion in one stunning arrangement. Historically, combining flower colors was a way to send layered messages, and it remains one of the most thoughtful Valentine’s options today.

Perfect for: Relationships that are deep, dynamic, and meaningful
Florist tip: Mixed rose bouquets are excellent upsells and crowd favorites.

Why Roses Still Rule Valentine’s Day

Roses have survived centuries of changing trends because their symbolism is universal. A rose bouquet isn’t just beautiful—it’s intentional, emotional, and timeless. When someone sends roses on Valentine’s Day, they’re sending more than flowers; they’re sending meaning.

Whether classic or modern, bold or soft, there’s a rose color—and a bouquet—that perfectly says “I love you.”