For Immediate Release
GROUND-BREAKING TO BEGIN ON LANDMARK FLORIST EXPANSION
Middleboro, MA– The maples are budded, the birds are singing, and at this local florist more than just flowers are blooming. Beginning in early May, 54-year-old Reynolds Flowers willbegin to build-out the footprint of its Middleboro flower, wine and gift shop.
The family-run business, which began as a commercial greenhouse, is perhaps best-known as a popular flower shop. In the tempestuous winter of 2015 the shop lost a large part of its retail space when its front greenhouse collapsed under the abnormal weight of massive snow accumulation. Since that time the plan has grown from a simple rebuild to a more elaborate design, serving the company’s growing sales and developing business model.
“At our core we are a niche florist,” says owner James Reynolds, “but we are becoming more…Part wine shop, part old-time gift shop. Like a Vermont country store… That’s our brand.”
With the addition of Reynolds’ wife Michele into the business the shop has refined its gift and décor offerings. Michele’s background in Interior Design and Store Merchandising has been a big plus to this second-generation business, according to Reynolds.
In 2016 the company applied for and was granted special permitting from the Town to expand it gift lines.
In 2017 Reynolds Flowers was granted licensure for retail beer and wine, which they not only sell off the shelf, but offer in wine and cheese gift packages.
The new addition will be a 1-1/2 story retail building adjoined to the existing structure, which will be converted to a larger work area to accommodate wedding and holiday floral work. Additional improvements will include expanded parking and air-conditioning to accommodate larger functions, such as the company’s popular wine & cheese tastings.
Reynolds Flowers not only operates the time-honored retail store but also has an established web business (ReynoldsFlowers.com), delivers throughout lower Plymouth County, and is active in social media. This expansion perfectly marries a modern business with time-honored values.
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